SEO COPYWRITER - HYATT CORPORATION (FORMERLY APPLE LEISURE GROUP)

July 2021 - Present

​

• Manage all copywriting needs for B2C luxury hospitality brands for high-end clientele

• Collaborate with SEO team for keyword research and implementation on existing and new web pages

• Write SEO-driven content based on findings from testing results, current trends, competitor research and SEO team recommendations while maintaining strong brand standards

• Craft copy for monthly sales, large-scale campaigns, email strategy, destination, and resort-related content

• Edit copy drafted by ESL speakers for proper English grammar

​

FREELANCE COPYWRITER - MARION RELATIONSHIP MARKETING

March 2022 - Present

​

• Writes blog and website copy for a wide range of industries, including dentistry, fine jewelry, sleep apnea solutions, children's museums and propane

• Conducts research about each blog topic to create informed, well-written copy

• Quickly learns brand standards for short term clients and crafts content that matches their voice

• Completes all assignments with very little direction

​

FREELANCE COPYWRITER - RURAL OPPORTUNITY INSTITUTE

June 2022 - December 2023

​

• Researched, completed interviews with subject matter experts, and crafted content for ROI blog

• Wrote content for impact reports and other materials related to a nonprofit focused on ending generational trauma in rural eastern North Carolina

• Strategized and wrote content for the organization's social media channels

• Planned and edited social media video content

​

CONTENT MARKETING SPECIALIST - BOSTIK

​August 2020 - July 2021

​

• Managed all copywriting for B2C adhesive manufacturing blog​ and social channels for a global audience

• Coordinated and wrote content for nurturing email campaigns, print and video channels

• Tracked all blog and social metrics in Google Analytics, LinkedIn, Facebook, and Twitter

• Executed website edits in Jahia CMS

• Developed strategic content campaigns around product launches, trade show events, and webinars

​

COPYWRITER - APPLE LEISURE GROUP

​May 2019 - July 2020

 

• Wrote copy for three B2B travel brands for digital, print, radio, and email channels​

• Coordinated, wrote, edited, and approved all B2B email channel content​

• Developed tone and voice for all new and rebranded programs​

• Created landing page and site content for B2B websites​

• Wrote radio content for branded and co-operative ads​

• Wrote long-form content for company blogs and branded articles​

• Developed post copy for brand social channels​

​

DIGITAL ENGAGEMENT SPECIALIST - BVK

July 2018 - May 2019​

 

• Managed Southwest Airlines Vacations (SWAV) digital media processes

• Ensured SWAV digital media follows brand standards

• Tracked production processes to meet strict deadlines

• Coordinated promotional B2C email content and approvals​​

• Maintained relationships with domestic and international clients through COOPed branding processes

• Created and updated web pages in SharePoint ​

​

TRAVEL AGENCY ENGAGEMENT INTERN - THE MARK TRAVEL CORPORATION

August 2017 - July 2018 

​

• Assisted with web marketing for four major travel brand websites

• Created, coordinated, and executed sale email messaging for 16,000 travel agents

• Audited company SharePoint platforms for sales team managers

• Managed customer service email inboxes

• Tested company websites in Alpha and Beta phases

​

LEADERSHIP PROGRAM ASSISTANT - UNIVERSITY OF WISCONSIN-MILWAUKEE

August 2016 - December 2017

​

• Coordinated, planned, and facilitated leadership seminars for UWM Students

• Created new methods of engagement with 10,000+ students through social media, tabling, and marketing campaigns

• Assisted in creation of leadership program marketing campaigns 

• Delegated weekly meetings with students and faculty for program coordination

• Managed social media pages for all UWM Student Involvement programming

​

​

​

CONTENT CREATOR - @AMANDAS_THRIFTOK ON TIKTOK

January 2021 - March 2023

• Created and edited short videos about vintage fashion for Tiktok for an audience of 16,000

• Came up with daily content ideas including video series, seasonal themed content, collaborations with vintage stores and creators, and branded content

• Collaborated with three affiliate brands to create and share branded content under contract

• Studied Tiktok app strategies including Creator Fund, metrics and trends

​

MOTIVATIONAL YOUTH SPEAKER - AMANDA SPRINGOB SPEAKS

October 2014 - May 2018

​

• Spoke to high school students about mental health, leadership, and personal growth

• Spoke to over 10,000 students at 20+ engagements across Wisconsin

• Contacted potential clientele to sell speaking packages

• Networked with clients via online, face-to-face, and phone communication

• Negotiated speaking fees with conference hosts and school boards 

• Created financial contracts and invoices for new clients 

• Coordinated marketing campaigns for speaking services